The best time to power the digital business is nowWhether you are the CMO of a large MNC, a young marketing executive, an enterprising entrepreneur or a bright management, advertising or marketing student it’s quite possible that you are reading up digital resources when you should be fast asleep.We’re forever hungry to discover digital and all that it can do for us. What is it really? Is it new? Is it revolutionary? Can it be learned or taught? Digital is reborn everyday. And that’s the plain truth. Technologies, strategies, methods and data you rely on today will be obsolete tomorrow. From a buzzword and a new media term, digital has ballooned into a mammoth industry over a very little period of time. Every business is today affected by a certain level of digital disruption. Even as you are reading this, somewhere, someone in your company is working night and day to gear up for emerging markets, newer opportunities and the infinite challenges that follow.